Last edited by Malajind
Sunday, May 17, 2020 | History

3 edition of Rural marketing management found in the catalog.

Rural marketing management

Rajagopal

Rural marketing management

policy and approach

by Rajagopal

  • 259 Want to read
  • 8 Currently reading

Published by Discovery Pub. House in New Delhi, India .
Written in English

    Places:
  • India,
  • Maharashtra,
  • Karnataka,
  • Gujarat,
  • Maharashtra.,
  • Karnataka.,
  • Gujarat.
    • Subjects:
    • Marketing -- India -- Maharashtra -- Management.,
    • Marketing -- India -- Karnataka -- management.,
    • Marketing -- India -- Gujarat -- Management.,
    • Marketing -- India -- Maharashtra -- Government policy.,
    • Marketing -- India -- Maharashtra -- Government policy.,
    • Marketing -- India -- Gujarat -- Government policy.,
    • Rural industries -- India -- Maharashtra.,
    • Rural industries -- India -- Karnataka.,
    • Rural industries -- India -- Gujarat.

    • About the Edition

      With special reference to the Maharashtra, Karnataka, and Gujarat states of India.

      Edition Notes

      Includes bibliographical references and index.

      StatementRajagopal.
      Classifications
      LC ClassificationsHF5415.12.I5 R356 1994
      The Physical Object
      Pagination147 p. ;
      Number of Pages147
      ID Numbers
      Open LibraryOL1256915M
      ISBN 108171412610
      LC Control Number94907307
      OCLC/WorldCa32200512

      marketing management 3 module content page no: i marketing management consumer behaviour market segmention and target market ii product pricing iii physical distribution iv promotion v rural marketing vi electronic marketing The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a Reviews: 1.

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Rural marketing management by Rajagopal Download PDF EPUB FB2

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It is an important addition to the existing literature on rural by:   Definition: Rural marketing refers to the framing and application of various marketing principles and strategies along with the marketing mix by the companies to capture the potential market and satisfy the needs of the people living in the remote areas of the country.

The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject.

Considering the importance of rural markets, most business schools have included Rural Marketing Management as a. The book shows the capability of using a reader friendly style of communication and construction of argument. It presents an able combination of theoretical and practical insights which are useful for understanding the complexity of rural marketing.

It is an important addition to the existing literature on rural marketing. Rural Marketing. This note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select.

The book Rural and Agriculture marketing has been written looking into the needs of the students pursuing their management degrees.

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Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University.

He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on s: Rural marketing has become the latest mantra of most corporate. Companies like Hindustan Lever, Colgate Palmolive, Britannia and even Multinational Companies (MNCs) like Pepsi, Coca Cola, L.G., Philips, Cavin Kare are all eyeing rural markets to capture the large Indian market.

Coming to the frame work of Rural Marketing, Rural Marketing broadlyFile Size: 2MB. Rural marketing represented the emergent distinct activity of attracting and serving rural markets to fulfil the needs and wants of persons, households and occupations of rural people.

As a result of the above analysis, we are in a position to define rural marketing “Rural marketing can be seen as a function which manages all those activitiesFile Size: KB.

Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have /5.

The first edition of Rural Marketing was published in —a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available.

The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the. Sage Publications Pvt. Ltd Sanal Kumar Velayudhan SAGE Response Edition no. Second (10/25/) Paperback: pagesAuthor: Daily Exams.

Rural Marketing. Balram Dogra. Chapter Nine New Product Development for the Rural Market. households implemented important income increase industry infrastructure investment involved lakh launched leading less limited lower Management manufacturing marketing mix objectives offered operations opportunities organisation packaging 5/5(1).

BASIC PRINCIPLES OF MARKETING AND MANAGEMENT LESSON 1- Definition & Core concept, marketing tools, P’s- product, price, place and LESSON Rural marketing in India LESSON Ethics and marketing Marketing is a view point, which looks at the entire business File Size: 1MB.

The Rural Marketing Book book. Read reviews from world’s largest community for readers/5(11). Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India.

A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing. Marketing Strategy: Planning – Designing the Blueprint for the Future, Characteristics of a Good Marketing Plan, Importance of Marketing Planning, Strategic Corporate Planning by Top Management, Vision by Top Management, Assigning Resources to each Strategic Business Unit, Applications of Portfolio Models.

Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the Read more Read less5/5(3).

Chapter 1 Introduction of Rural Marketing Marketing is the business activity that explores unfulfilled needs and wants, defines and measures their magnitude, determines which target market can be best and optimally served, decides on the basis Marketing is “The management File Size: KB.Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing.

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Pearson Education, 2nd edition. Softcover. New. Rural markets, for most organizations, both in the public and the private sectors, represented a black box due to the existing knowledge gap in the past.

That is not the case any more. Traditionally an agrarian economy, rural India has undergone significant development in the last three.